Own a Beauty Spa? These Are The Branding Strategies You Need For Better Business

Creating A Deeper Connection

Branding strategy is an important component of any business. With competitions getting tougher, it is important to understand the desired brand image, which can cement the image in the customer’s mind. Franchises should focus on their intangibles such as reputation, client care, and connection with clients, eventually booming their business.

Franchisors are forming a proper branding strategy to attract the right customer for their business. They believe that this creates a deeper connection, attracting them for meaningful purposes. With a CAGR of 40% per year, the spa industry is expected to touch 20 billion dollars by 2025 from the current level of 6.5 billion dollars.

Understanding the need of clients

Franchisors have accepted the fact that the customers define the brand, based on their interactions and experiences. It’s mandatory to understand the client needs to run your spa business successfully.  Spa franchisors are considering the store design, personnel dressing, and other elements of client’s experience while serving them. One-on-one communication, observation, and surveys  are taking place to understand their clients.

Brand positioning

Spa owners are positioning themselves, relative to other competitions present in the market. Franchisors should move for a more retro approach if the competitors are taking a high-tech approach to service offerings. It’s important to be unique and different, helping your brand stand out with various exclusive and more high-tech approaches.

Consistency across marketing channels

Consistency is the key to a brand’s success. Attention to detail is important in establishing a strong brand identity. Franchisors should ensure that any interaction a client has via the website, advertisement, or the spa experience, things are consistent and designed to meet their expectations, shaping your overall brand’s image.

Evolving with time

Franchisors should be aware that the spa industry change and evolve with time. It is required to branch off into new directions, considering the current trend. The management team should consider their working procedure, making sure whether they have strayed from the original message or its time to provide new identity to the brand.

This article was originally published on Franchise India by Shahram Warsi.

Article originally posted by entrepreneur.

This entry was posted in Business. Bookmark the permalink.
5 Work Laptops With 10+ Hours of Battery Life
Uncategorized

5 Work Laptops With 10+ Hours of Battery Life

For some small business owners, long battery life is the single most important feature a work laptop can have. If you're one of the many entrepreneurs who work long days, often away from a power source, and want a laptop that works as long and hard as you do, this…

Read

Alibaba is Going All Out on Cloud Computing Technology
Business

Alibaba is Going All Out on Cloud Computing Technology

The e-commerce giant's cloud service operates in 49 availability zones in 18 regions around the globe It looks like there’s no stopping Alibaba from expanding its footprint in the Indian market. After investing $300 million in online grocery store Big Basket, the Chinese e-commerce giant has partnered with mobile payment…

Read

How to Make Amazon Prime Work for Your Business
Uncategorized

How to Make Amazon Prime Work for Your Business

Amazon Prime is a membership program designed to offer customers perks for loyalty to the retail giant. Consumers who sign up for a $99 annual fee (or opt for a $12.99 monthly fee) enjoy free two-day shipping, free streaming of video and music, and access to e-books. But businesses also…

Read

She Proved That Nothing Can Get In The Way of Determination
Business

She Proved That Nothing Can Get In The Way of Determination

Shariah Edwards simply graduated from Power Center Academy High School, a contract school in Memphis, Tennessee. Presently, she's looked with an assignment numerous current secondary school graduates must do - - pick which school of those she was acknowledged to she needs to go to. Be that as it may, Shariah's circumstance…

Read

China Becomes World’s Biggest Online Community
Business

China Becomes World’s Biggest Online Community

Amid tight control, the country's population has set a record by crossing a mark of 800 million Internet users China has always been in the news for internet censorship owing to laws and administrative regulations. Amid this tight control, the country’s population has set a new record by crossing a…

Read

Best Travel Sites for Businesses
Uncategorized

Best Travel Sites for Businesses

Falling victim to an eleventh-hour business trip is unavoidable. You're working on a project, firing on all cylinders with your employees and clients, and then a massive hurdle comes your way: You need to touch base with clients in Seattle, and you need to be there in two and a…

Read

Management Theories Every Small Business Owner Should Know
Uncategorized

Management Theories Every Small Business Owner Should Know

Small business owners and managers can benefit from learning about the theorists whose work has given rise to many of the leadership approaches as well as the best (and worst) practices used to guide and grow organizations of all sizes. By putting these approaches within a larger historical context, business…

Read

9 Best Apps for Jira
Uncategorized

9 Best Apps for Jira

You may know Atlassian's Jira as a bug-tracking and software development package. But it's so much more than that now. For small businesses, Jira can help teams organize and manage a diverse array of projects, processes, and tasks for a spectrum of non-technical business specialties like law, HR, marketing, finance,…

Read

Don’t Wait for the Government: Entrepreneurs Are Keeping America Great
Business

Don’t Wait for the Government: Entrepreneurs Are Keeping America Great

Entrepreneurs are helping their local communities by introducing products and technologies for new markets across the country. Opinions expressed by Entrepreneur contributors are their own. Although popularized by Donald Trump, the “Make America Great Again” slogan goes back to Ronald Reagan’s 1980 presidential campaign. It's associated with politics, but the idea isn’t about…

Read