Is Your Site Prepared for Google’s Upcoming Algorithm Change?

Is your company’s mobile site quick to load? If not, don’t be surprised if its ranking plummets on Google search results. In July, Google’s algorithm will change so that slow-loading mobile sites will suffer the consequences. While this has been a call for action for quite some time, Google will now use loading speed as a metric for mobile search result ranking.

“Businesses with slow mobile sites may see a decrease in mobile organic rankings on Google,” said Tony Palazzo, vice president of operations and marketing of Logical Position. “Speed has always been a factor of ranking, but previously it was based on your desktop version of your site; now it’s going to be looking at your mobile site load speed.”

Mobile accounts for more than 52.2 percent of all web traffic worldwide, increasing from last year’s 50.3 percent. With its algorithm change, Google is hoping to accommodate this rising trend. Here’s everything you need to know to prepare for Google’s SEO changes ahead. [Read related story: Google for Business: A Small Business Guide]

What it means for businesses

The algorithm change won’t affect every business or mobile site. However, it’s still important to take necessary precautions – especially if your brand is new to the mobile game.

“While Google says slower sites that still have great content may still rank highly, it’s a clear push for companies and developers to emphasize performance and the user experience on mobile platforms,” said Sean Brady, president of Americas at Emarsys. “Companies must select the right technology and employ the right strategies to deliver both relevant personalized content and mobile performance.”

If your small business falls short of Google’s standards, you could potentially lose valued customers and page views, lowering your ranking against competition.

What companies can do
The most obvious solution is to make your mobile website more user-friendly. To do so, Google suggests the following steps:

Visit Google’s guide to mobile-friendly sites. This page offers several ways to make your site more mobile-friendly, such as using software or a third-party developer.
Take Google’s Mobile-Friendly Test to see how optimized your website is for mobile viewing. You can test a single page on your site or several webpages and see exactly how Googlebot views the pages when determining search results.
Use Webmaster Tools to generate a Mobile Usability Report, which helps identify any issues with your website when viewed on a mobile device.
Palazzo added a few tips to get the best results from mobile, advising small businesses to leverage browser caching, minify JavaScript and CSS, compress images to decrease file size, utilize Google’s AMP pages, and make sure all extensions are in place.

Also, Brady stated that the ROI for email marketing is nearly double that of mobile, social media and other digital marketing platforms. If you’re concerned that your mobile friendliness won’t be up to par come July, develop other marketing channels to boost your ROI.

“Google’s focus on mobile directly impacts brands’ omnichannel marketing strategies, especially as millennials on average use 4.5 devices when interacting with a brand, forcing developers to continue focusing on the mobile experience,” said Brady. “In the competitive e-commerce industry, marketers must continue providing consistent and personalized content across channels and ensure their content on these channels are built to run as fast and efficiently as possible.”

Original Article: Link

This entry was posted in Uncategorized. Bookmark the permalink.
5 Work Laptops With 10+ Hours of Battery Life
Uncategorized

5 Work Laptops With 10+ Hours of Battery Life

For some small business owners, long battery life is the single most important feature a work laptop can have. If you're one of the many entrepreneurs who work long days, often away from a power source, and want a laptop that works as long and hard as you do, this…

Read

How to Make Amazon Prime Work for Your Business
Uncategorized

How to Make Amazon Prime Work for Your Business

Amazon Prime is a membership program designed to offer customers perks for loyalty to the retail giant. Consumers who sign up for a $99 annual fee (or opt for a $12.99 monthly fee) enjoy free two-day shipping, free streaming of video and music, and access to e-books. But businesses also…

Read

She Proved That Nothing Can Get In The Way of Determination
Business

She Proved That Nothing Can Get In The Way of Determination

Shariah Edwards simply graduated from Power Center Academy High School, a contract school in Memphis, Tennessee. Presently, she's looked with an assignment numerous current secondary school graduates must do - - pick which school of those she was acknowledged to she needs to go to. Be that as it may, Shariah's circumstance…

Read

Best Travel Sites for Businesses
Uncategorized

Best Travel Sites for Businesses

Falling victim to an eleventh-hour business trip is unavoidable. You're working on a project, firing on all cylinders with your employees and clients, and then a massive hurdle comes your way: You need to touch base with clients in Seattle, and you need to be there in two and a…

Read

Management Theories Every Small Business Owner Should Know
Uncategorized

Management Theories Every Small Business Owner Should Know

Small business owners and managers can benefit from learning about the theorists whose work has given rise to many of the leadership approaches as well as the best (and worst) practices used to guide and grow organizations of all sizes. By putting these approaches within a larger historical context, business…

Read

9 Best Apps for Jira
Uncategorized

9 Best Apps for Jira

You may know Atlassian's Jira as a bug-tracking and software development package. But it's so much more than that now. For small businesses, Jira can help teams organize and manage a diverse array of projects, processes, and tasks for a spectrum of non-technical business specialties like law, HR, marketing, finance,…

Read

Don’t Wait for the Government: Entrepreneurs Are Keeping America Great
Business

Don’t Wait for the Government: Entrepreneurs Are Keeping America Great

Entrepreneurs are helping their local communities by introducing products and technologies for new markets across the country. Opinions expressed by Entrepreneur contributors are their own. Although popularized by Donald Trump, the “Make America Great Again” slogan goes back to Ronald Reagan’s 1980 presidential campaign. It's associated with politics, but the idea isn’t about…

Read

10 Essential Tips for Effective Inventory Management
Uncategorized

10 Essential Tips for Effective Inventory Management

Inventory management is a crucial piece of a business's profitability, but a lot of SMBs don't practice good management practices when it comes to the items they sell. It makes sense that having too little inventory is a detriment to a business. Customers become frustrated when the items they're looking…

Read

People Who Are Struggling To Pay The Bills are Turning to THIS
Uncategorized

People Who Are Struggling To Pay The Bills are Turning to THIS

Shariah Edwards simply graduated from Power Center Academy High School, a sanction school in Memphis, Tennessee. Presently, she's looked with an undertaking numerous ongoing secondary school graduates must do - - pick which school of those she was acknowledged to she needs to go to. In any case, Shariah's circumstance is remarkable,…

Read

How to Improve Your Attitude in a Matter of Minutes
Business

How to Improve Your Attitude in a Matter of Minutes

Jack Canfield recommends a few tips for giving your mood an instant facelift. Opinions expressed by Entrepreneur contributors are their own. The power of changing your attitude can have a great impact on your life overall. Staying aware of your attitude on a daily basis can dramatically improve how your life will pan…

Read