How This Former Executive of Best Buy is Delivering end-to-end Technology solutions to Farmers

The most well capitalized agri start-up in India, AgroStar has leveraged technology in the best possible way.

SHARDUL SHETH (39), CO-FOUNDER AND CHIEF EXECUTIVE OFFICER, AGROSTAR

Started as a manufacturer of organic fertilizers in 2010, AgroStar founded by Shardul Sheth – former executive at consumer electronics giant Best Buy – pivoted to mobile commerce to deliver end-to-end technology solutions directly to farmers for quality farming and agri products simply via a missed call. The most well capitalized agri start-up in India, AgroStar has leveraged technology in the best possible way. “For instance, we have digitized a lot of agronomy based queries coming from farmers and used analytics to identify top 80 per cent of farmer’s crop specific problems. Through app and over calls, we deliver solutions to the farmers which reduce cost and increase yields,” he says.

Doorstep delivery of goods to farmers via traditional channels takes more than a week which might be detrimental in cases like crop disease and pest problem. Sheth and his brother-cum-Co-founder and Chief Operating Officer Sitanshu Sheth built a last mile delivery platform grounds up where they on-boarded local entrepreneurs to make village level deliveries in their preferred taluka. This reduces the delivery period for critical crop protection products to two-four days.

The most critical issue faced by farmers is accurately identifying a problem that affects their crop and getting an accurate cure. Usually they rely on local and often biased suggestions. Through AgroStar mobile app’s built-in image recognition technology the farmers can uploade the picture of the infected crop and disease. The solution is crowdsourced through other progressive farmers and panel of agri-experts. Understanding the pulse of the customer, however, is probably the biggest challenge for Sheth. “Farmers don’t live amongst us. So their day-to-day lives are different than us living in urban areas. Building a solution that farmers’ trust is a huge challenge. This takes time,” he adds. Nonetheless, AgroStar has a loyal and growing customer base.

SOWING SCALE

LAUNCH: April 2013 in Pune

NO. OF MONTHLY APP DOWNLOADS: 250,000

HEADCOUNT: ~300

TOTAL INVESTMENT: $15m

Opinions expressed by Entrepreneur contributors are their own.
Article originally posted by entrepreneur.
This entry was posted in Business. Bookmark the permalink.
5 Work Laptops With 10+ Hours of Battery Life
Uncategorized

5 Work Laptops With 10+ Hours of Battery Life

For some small business owners, long battery life is the single most important feature a work laptop can have. If you're one of the many entrepreneurs who work long days, often away from a power source, and want a laptop that works as long and hard as you do, this…

Read

Alibaba is Going All Out on Cloud Computing Technology
Business

Alibaba is Going All Out on Cloud Computing Technology

The e-commerce giant's cloud service operates in 49 availability zones in 18 regions around the globe It looks like there’s no stopping Alibaba from expanding its footprint in the Indian market. After investing $300 million in online grocery store Big Basket, the Chinese e-commerce giant has partnered with mobile payment…

Read

How to Make Amazon Prime Work for Your Business
Uncategorized

How to Make Amazon Prime Work for Your Business

Amazon Prime is a membership program designed to offer customers perks for loyalty to the retail giant. Consumers who sign up for a $99 annual fee (or opt for a $12.99 monthly fee) enjoy free two-day shipping, free streaming of video and music, and access to e-books. But businesses also…

Read

She Proved That Nothing Can Get In The Way of Determination
Business

She Proved That Nothing Can Get In The Way of Determination

Shariah Edwards simply graduated from Power Center Academy High School, a contract school in Memphis, Tennessee. Presently, she's looked with an assignment numerous current secondary school graduates must do - - pick which school of those she was acknowledged to she needs to go to. Be that as it may, Shariah's circumstance…

Read

China Becomes World’s Biggest Online Community
Business

China Becomes World’s Biggest Online Community

Amid tight control, the country's population has set a record by crossing a mark of 800 million Internet users China has always been in the news for internet censorship owing to laws and administrative regulations. Amid this tight control, the country’s population has set a new record by crossing a…

Read

Best Travel Sites for Businesses
Uncategorized

Best Travel Sites for Businesses

Falling victim to an eleventh-hour business trip is unavoidable. You're working on a project, firing on all cylinders with your employees and clients, and then a massive hurdle comes your way: You need to touch base with clients in Seattle, and you need to be there in two and a…

Read

9 Best Apps for Jira
Uncategorized

9 Best Apps for Jira

You may know Atlassian's Jira as a bug-tracking and software development package. But it's so much more than that now. For small businesses, Jira can help teams organize and manage a diverse array of projects, processes, and tasks for a spectrum of non-technical business specialties like law, HR, marketing, finance,…

Read

Don’t Wait for the Government: Entrepreneurs Are Keeping America Great
Business

Don’t Wait for the Government: Entrepreneurs Are Keeping America Great

Entrepreneurs are helping their local communities by introducing products and technologies for new markets across the country. Opinions expressed by Entrepreneur contributors are their own. Although popularized by Donald Trump, the “Make America Great Again” slogan goes back to Ronald Reagan’s 1980 presidential campaign. It's associated with politics, but the idea isn’t about…

Read