Amid tight control, the country's population has set a record by crossing a mark of 800 million Internet users China has always been in the news for internet censorship owing to laws and administrative regulations. Amid this tight control, the country’s population has set a new record by crossing a…
Small brands are joining the league of global giants to adopt green initiatives for the good of the environment For the first time since its inception in 1933, the French clothing brand Lacoste replaced its iconic crocodile logo with 10 endangered animals including Sumatran Tiger and Anegada Rock Iguana. Launched…
Creating A Deeper Connection Branding strategy is an important component of any business. With competitions getting tougher, it is important to understand the desired brand image, which can cement the image in the customer’s mind. Franchises should focus on their intangibles such as reputation, client care, and connection with clients,…
If you’re in marketing, you’ll likely agree with me that your field is the toughest job in the world, and that being a good marketer is becoming harder than ever. But it can be an incredibly rewarding and lucrative job too -- if you know how to do it right. Unfortunately,…
Ride-hailing rivals, Go-Jek and Grab, are on a toe-to-toe competition in a bid to become the best super app in the Southeast Asia. In the latest, Indonesia-headquartered Go-Jek has integrated DBS Bank’s e-wallet into its platform to drive cashless mobile payments for consumers in Singapore, as the player looks at…
Every brand has a story. Breaking through with that story in today’s content-heavy world and creating meaningful experiences with consumers may seem impossible at times. But, with data, it’s a challenge that marketers will face. Data has become critical in all aspects of business – from strategy to creative development…
The late Steve Jobs was famous, maybe even infamous, for unapologetically erupting at his employees. An example of this came across in an interview the Apple CEO gave 60 Minutes a few years back, when he said (among other things): “G*d, we really f**ked up the engineering on this, didn’t we?” In short,…
Indonesians depend heavily on agriculture. The sector is among the top three contributors to the country’s GDP, along with the processing industry and trade. The government’s own data suggests the sector to be growing 3.8 per cent YoY, and would surge between 3.9-4.1 per cent in 2019. However, like any…
Rude behavior or leaving trash behind could get you booted from Uber. The company has added "ratings-based rider deactivations" to its safety policy. Users can now get kicked off the app if they develop a "significantly below average rating." Uber has long held its drivers to ratings standards, and as TechCrunchpoints out, drivers…
Plastic has toxic pollutants that damage the environment and cause land, water, and air pollution. Estimates say more than eight million metric tons of plastic waste enters the ocean from coastal communities each year. It can take hundreds or even thousands of years for plastic to break down, so the…
Today’s global and competitive workplace requires additional skills. An employee, whether a trainee or a chief executive, needs an array of hard and soft skills, essential for anyone aspiring for top leadership. Therefore, establishing yourself in a new job role through skills and behaviours is highly important for an employee’s…
We tend to idolise founders who are able to take their company from the ideation stage to multibillion-dollar organisations. But, the truth is that founders like Bill Gates, Jeff Bezos, and Mark Zuckerberg are rare to find; they are, in fact, exceptions and not what happens as the norm. A…
A recent report from Tata Communications says 2019 will be an important year for sports, as organizations move deeper into technology to build fan experiences that are more immersive and connected to the mobile-first generation. It’s important to remember that digital technologies are the friend, not the enemy, of the…
We make decisions every day. Some are easy to make, some significantly tougher, as the consequences of poor outcome due to a wrong decision can have greater impact in comparison to just some built-up plaque. Then it’s even tougher to figure out what to do next after a decision has gone…
As we approach the first anniversary of European Union's General Data Protection Regulation (GDPR), it is important to remember that the future of GDPR global compliance isn’t about penalizing organizations, it’s about protecting the consumer. It is about businesses having the technology and expertise to make the critical principles of trust…
Have you ever been in a situation where your mental faculties seem to abandon you at important social events? Do you sometimes shy away from great networking opportunities, because instead of summoning your wittiest remarks, your lips get glued together and you freeze? While it can be tiring in the…
Within your company there may just be "intrapreneurs" carrying on unnoticed by you. But don't let them carry on unnoticed too long: Instead, you need to spot these people, empower them and retain them -- before you lose them forever. Of course you first have to know what you're looking for.…
In 2017, an artificial intelligence (AI)-based software company called Textio raised $20 million and grew its client base by 200 percent, all in the name of transforming the way companies write job descriptions. The announcement of this software, which had been designed to boost diversity and inclusivity by using AI-generated gender-neutral language, was exciting. But…
You understand the power of content marketing in attracting and retaining customers. You already have your YouTube channel up and running, and you have some truly great content on there, but your videos aren’t getting enough engagement. Sound relatable? This is what nearly 3 in 5 of companies who engage…
A little more than a decade ago, the teenage son of a disabled single mother, living in a small house with a big mortgage, found himself in a position no high school student should have to face; drop out of school to provide for himself and his mother, or figure…
The cost of cloud computing and smart software solutions have drastically come down since the turn of the present decade. Today, for a few dollars a month, small businesses can sign up for intelligent software services and optimize their business operations and revenue in the first year itself. This is…
The following excerpt is from Robert W. Bly’s book The Direct Mail Revolution: How to Create Profitable Direct Mail Campaigns in a Digital World. Buy it now from Amazon | Barnes & Noble | Apple Books | IndieBound For many products and offers, especially complicated ones, you’ll need to send a full direct mail package or a self-mailer to…
A CEO is the highest-ranking executive manager and decision-maker of his or her organization. A company's top executive's duties can be far-reaching and extensive. From deciding on a strategic direction for the company to maintaining awareness of what competitors are doing, CEOs are required to lead, manage and operate at a…
Global freelancing platform Upwork announced a sweeping policy change on Tuesday that will impact hundreds of thousands of freelancers -- particularly new and/or low-earning users. “Connects,” the virtual tokens freelancers use to submit proposals for jobs, will no longer be free beginning sometime between May and June 2019. Instead, Connects will cost $0.15…
