Creating A Deeper Connection Branding strategy is an important component of any business. With competitions getting tougher, it is important to understand the desired brand image, which can cement the image in the customer’s mind. Franchises should focus on their intangibles such as reputation, client care, and connection with clients,…
You may know Atlassian's Jira as a bug-tracking and software development package. But it's so much more than that now. For small businesses, Jira can help teams organize and manage a diverse array of projects, processes, and tasks for a spectrum of non-technical business specialties like law, HR, marketing, finance,…
Entrepreneurs are helping their local communities by introducing products and technologies for new markets across the country. Opinions expressed by Entrepreneur contributors are their own. Although popularized by Donald Trump, the “Make America Great Again” slogan goes back to Ronald Reagan’s 1980 presidential campaign. It's associated with politics, but the idea isn’t about…
A report by Adobe says experience-led businesses are more likely to flourish It’s official: Brands, which invest in experience transformation across people, processes and technology, achieve better business performance. A study, commissioned by Adobe has found that long term investment in customer experience is paying off for those brands willing…
Mothers and fathers experience different biases at work, with mothers being penalized and fathers benefitting from their parenthood status Workplace bias often results in discriminatory treatment or practices, negative office culture and lack of workforce diversity. If left unchecked, these biases can take a toll on the physical, mental and…
The Singapore-based startup believes Uninstall.io's deep knowledge on artificial intelligence and machine learning will revolutionize healthcare Over the past several years, there has been a growing focus on integrating technology into healthcare. From wearable to monitoring technology, health organizations are looking for innovative ways to improve outcomes and reduce the…
The Singapore-based startup believes Uninstall.io's deep knowledge on artificial intelligence and machine learning will revolutionize healthcare Over the past several years, there has been a growing focus on integrating technology into healthcare. From wearable to monitoring technology, health organizations are looking for innovative ways to improve outcomes and reduce the…
Inclusion is not just a catch phrase, it's a managing philosophy. Opinions expressed by Entrepreneur contributors are their own. The cannabis sector is one of America’s fastest growing industries. Thirty states have passed medical marijuana laws, and nine of those allow adult use. Nearly two-thirds of Americans support legalization. Despite the influx…
The San Francisco-based company which covers 81,000 cities in 191 countries, changed its name to "Aibiying," which means "welcome each other with love" in Chinese Three days ago, home rental website Airbnb offered its customers once in a lifetime opportunity: to have a slumber party at the Great Wall of China. The ‘Night At…
Having great partners in business is key to the company's growth, says founder In less than a year, OYO Rooms has built a base of over 50,000 rooms, which is almost half the company’s entire inventory in India. In July alone, the company added over 25,000 rooms to its inventory…
The Queen's Counsel speaks about her learnings as a committed campaigner for women's rights, equality and human rights issues There are few names worldwide that need no introduction. One such is Cherie Blaire. As many know, she set up the Cherie Blaire Foundation in 2008 to help women build small and…
The initiative, by the ministry of economy, allows employees to take Monday mornings off once a month The government of Japan is helping employees beat Monday Blues, thanks to the government’s initiative, “Shining Monday”. The initiative, by the ministry of economy, allows employees to take Monday mornings off once a…
Money is not Apple's focus, CEO Tim Cook told employees after achieving the feat Apple’s rise from the brink of bankruptcy in the late nineties to the world’s first public company worth $1 trillion (that’s 1 with 12 zeroes) is an unmitigated success story. Rapid innovation and a series of hit…
Investors are ready to bet big on artificial intelligence startups because the technology brings a great future. AI has already been implemented in a number of repetitive tasks and mundane functions in a company which surely means that startups looking to try their hands on this technology surely hold a…
Keeping the audience engaged and building a relationship has done the trick for us, say founders of HiSmile It was during a casual dinner in 2014 that childhood friends Alex Tomic and Nik Mirkovic decided to create a teeth-whitening brand. Little did they know that their brainchild, HiSmile, which they…
After its successful expansion in China and Indonesia, the Softbank-backed company is now going all out in the United Kingdom India’s hospitality chain Oyo Rooms is expanding its brand across the world. After its successful expansion in China and Indonesia, the Softbank-backed company is now going all out in the…
Remember United's P.R. disaster? By avoiding some common mistakes, companies can leverage online petitions to their advantage. Opinions expressed by Entrepreneur contributors are their own. Last April, 69-year-old pulmonologist David Dao was dragged, wounded and bleeding, off of a United Airlines plane after refusing to voluntarily relinquish his seat on an overbooked flight.…
Security is only as strong as the weakest link Opinions expressed by Entrepreneur contributors are their own. You're reading Entrepreneur India, an international franchise of Entrepreneur Media. India is becoming a world leader in online and digital payments, both in terms of the volume of payments made and the rate at which…
What you love doing the most and what keeps you happy even if you have to give rigorous working hours to it would be the true calling of your heart. Opinions expressed by Entrepreneur contributors are their own. You're reading Entrepreneur India, an international franchise of Entrepreneur Media. Do you want to…
Generous advance time, comprehensive branding and a hint of mystery are important ingredients for ensuring a terrific launch day. Opinions expressed by Entrepreneur contributors are their own. A new brand -- your new brand -- has got to make a splash in the market if it’s going to be successful. You’ve got to stand…
After 15 years in the tech industry, I've learned many things the hard way. Opinions expressed by Entrepreneur contributors are their own. There are plenty of things I wish I knew when I started working in tech 15 years ago. Jumping into any new role or working in a new…
Does your advisor drive your company's value or drain it? Opinions expressed by Entrepreneur contributors are their own. Company leaders don’t have a lot of allies in their constant battle against skyrocketing healthcare costs for their employees: And, if you're that leader, even the one person you see as your closest advisor might…
Not sure what virtual coworking entails? Picture an online portal where people work from virtual spaces but can see those in their 'space.' Opinions expressed by Entrepreneur contributors are their own. It's no secret that the entrepreneurship landscape is changing: In the United States alone, 24 percent of workers work from home, according…
Do you see Amazon as a partner or an enemy? In a recent survey 42 percent of businesses saw the retail giant as having a negative effect, though fully 83 percent said they hadn't felt one personally. Opinions expressed by Entrepreneur contributors are their own. Today, the second half of Prime Day…
